FAQs

Ahhh yes… another word I adore that most people have never heard of. I first learnt about the word through the writings of Umar Haque’s Eudiamonia & Co.

The dictionary definition of Eudaimonic is ‘conducive to happiness.’ But really, it’s rooted in the Aristotelian philosophy of virtue ethics.

Unlike the subjective,  modern concept of ‘happiness’, eudaimonia is objective. It’s quantifiable. 

I think this is such a powerful philosophy for life…and business, especially in the context of sustainability. 

The word is what has shaped my purpose. Because who doesn’t want to live well, right? That sums up happiness to me.

I believe that everyone deserves to be happy.

I’m not the only one, there are scientists who study this stuff, and they have developed something called the Happiness Index. The concept first originated in the Kingdom of Bhutan, way back in in 1972, when the ballsy Bhutanese government began prioritising their citizens happiness over the other usual factors used to measure a how ‘successful’ a country is (which most only consider to be the Gross Domestic Product – aka GDP – of a country. In other words, how ‘wealthy’ a country is.)

So now back to what I mean by ‘conducive to happiness’…

I want to make sure that the products and services I create and offer to my clients help to reduce their stress, giving them space and time consider their wellbeing, feel good about the legacy they are leaving, and…that the work we do together continues this trend, by having a positive impact on all life.

So, if what I do doesn’t do that, then I don’t want to do it.

You’ve heard of déjà vu, right? So it’s easy to assume it’s the opposite of that. 

Well it doesn’t, not entirely. I don’t even know if it has a dictionary definition, but this article sums it up nicely.

For me, it’s another philosophy that I can apply to life, and work.  

I like looking at old problems, with new perspective. That’s what’s behind my approach of: A new way of thinking, seeing and feeling.